Flipping Virtual Real Estate – Domain Flipping
Domain name flipping can be a very hot-button issue for many people. Some have made careers out of it, while others consider it to be taking advantage of those looking for a great domain name for their website. A domainer, or domain investor, essentially buys domains for the purpose of their future value and views domain names as an investment.
Domain flipping is the process of purchasing a domain name with the intent of quickly selling it at a significantly higher cost.
This is similar to house flipping, where a home is purchased and fixed up in order to sell for a quick profit. Unlike house flipping, however, there is essentially nothing to be done with the domain name in order to increase its value. Therefore, the key to a successful domain flip is being in the right place at the right time in order to acquire a valuable domain name before it is given a premium price.
Website Flipping –
Flipping websites can be a profitable endeavor. Purchasing a company at a bargain price and then doing what’s needed to turn it around can end up giving you a big return on your investment
Before pursuing any online business, be sure to go through this checklist to analyze just how great the opportunity for flipping it really is.
- The Online Business Is Surviving Somehow.
A flip-able online business is one that somehow continues to function despite being poorly managed or owned by a team that is out of capital and unable to really invest in keeping it afloat. The best opportunities are those that have a product or service that seems to sell itself naturally and that appeal to its target market in such a way that they continue to buy even as the business is struggling to be sustained due to poor management or other factors.
- The Online Business Has Positive Cash Flow.
Flip-able online businesses are those that have a strong cash flow rather than a set of expensive assets. For example, a website that drop ships and has hundreds of thousands of dollars of sales every month that is struggling due to the owner’s personal problems will be a better flip than a t-shirt printing service with only a few thousand dollars’ worth of sales and a $30,000 digital printer system. The value of the assets simply depreciates too quickly and can be difficult to sell off for its estimated value.
- The Online Business Is Something That Anyone Can Do.
Online services like writing, web design or translation can be great investments for someone who is a good writer, a strong designer or a skilled translator; however, it takes a special person to make these businesses a success, so they are less than ideal for flipping. Instead, look for companies that anyone can succeed in and understand. An e-commerce store, for example, may require a person to get familiar with a new type of product but it won’t require additional college training for success.
- The Online Business Is Poorly Marketed.
An unprofessional website, poorly run or missing an Internet marketing campaign and bland print marketing pieces are all great indicators that a business is flip-able. Often, it’s the poor marketing that is holding the company back when you see these types of symptoms, meaning there is an opportunity for you to buy the online business, introduce an effective marketing strategy and quickly increase sales.
- The Online Business Has Potential to Be More.
An online business that could at least break even for the next 20 years is one that someone can earn a living from potentially, but it’s not one that will bring you a big return for flipping. Look for one that just hasn’t reached its full potential due to the shortcomings of the previous owner. Can you increase its capacity quickly, boost sales or grow its market share in little time? Ultimately, that’s the biggest requirement for a flip-able company.
Start generating some cashflow from your website, or stable of websites. Now while this is awesome, the problem with this kind of thinking is that you don’t have an EXIT strategy.”How Many Marketing Gurus Talked About EXIT Strategy For Your Business?”
This is probably the first time you are hearing about it. And if you don’t have an exit strategy for your business (yes this applies online too), well… you are going to wind up being stuck with a business you cannot sell away!
REMEMBER: The Intention Of Starting A Business Is To SELL It. Site Flipping for Massive Profits Made Easy! – completely Newbie Proof!
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