Branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media — all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do.
Marketing is a concentrated effort to do push your brand across a variety of platforms and hope that enough makes it through to your customer. Customers need to hear your message several times, so brand, brand, brand!
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Get organized. Getting an organized plan is the first step in any marketing effort. Make one. Start with brainstorming, create themes and transfer action items to a calendar or to-do list. Start small, and try to get a good ROI for everything you do. Create an elevator pitch: What can you tell people about your business, products and services in 30 seconds or less that keeps them interested and wanting more?
The Advanced Guide to Startup PR
It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage.
Here’s why: PR converts. In fact, it generates conversion rates of 10 to 50 times that of advertising. And that’s probably because 92% of consumers trust earned media over traditional ads.
Exposure doesn’t happen by chance. It’s no accident that the hottest startups right now (AirBnB, Slack, and Etsy, to name a few) are all over the media. That’s the power of PR machinery at work. All of these brands have great services – but that’s not what gets them the coverage. As VentureBeat points out, “Great products fail all the time because they never make their way into the public eye.”
Behind every great brand story you see in the media is a great PR strategy – and with the right strategy, you can turn your startup into press-worthy news.